Delahunt & Associates Marketing

Ballard, Washington | 2016 to Current

 

President & Owner

 

Summary:

I own and manage Delahunt & Associates, an organization provides contract marketing services to small and mid-sized businesses. This includes a team of professional contractors.

 

Detail:

• Develop & execute marketing strategy

• Develop & deploy print, online & Email advertising campaigns, including creative

• Build & manage company websites, including SEO and paid search campaigns

• Build & manage E-commerce websites

• Social media promotion

• Trade show management & promotion

• Video production (concept to deployment)

• Promotional photography

• Graphic design

• Sales training

 

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HealthFirst & Banyan (Henry Schein)

Mountlake Terrace, Washington | 2011 to 2016

 

Marketing Manager

 

Summary:

I managed all upstream and downstream marketing activities for HealthFirst and Banyan’s core products, which accounted for over 96% of all new product sales. This includes all product management, advertising, support media, sales/dealer support, E-commerce and acquisition. During this time, both brands experienced significant sales growth.

 

Detail:

• Created then managed the marketing dept (2011/12)

• Developed, priced, launched and managed all core products (Over 30).

• Designed and executed promotional campaigns (including creative):

  • Promotional & instructional videos​

  • Print, online & Email advertising

  • Social media

  • Dealer training & support

  • Sales training

• Developed & managed marketing programs to support acquisition of SavaLife (competitor) and migration of 16,000+ customers from legacy to new products.

• Vendor management: Creative design, web development, SEO, PR & Video production.

• Re-design and management of three E-commerce sites, including SEO, paid search & retargeting.

• Managed apprx forty trade shows & meeting per year. Travelled 70K miles per yr.

• Managed the telesales team (2011/12)

 

 

Philips Healthcare

Bothell, Washington | 2005 to 2009

 

Global Marketing Manager

 

Summary:

As a Marketing Manager with worldwide responsibility for market segments and products, I excelled at driving growth in emerging clinical and geographic markets, developing and leveraging key customers and implementing customer-needs-based marketing and product development methodologies. This included work in Europe, Asia and North America.

 

Detail:

Responsible for developing and implementing global marketing strategies to drive growth in clinical market segments, including Interventional, Contrast-Enhanced, Shared Service and Vascular ultrasound. This included:

• Creation and execution of annual marketing plans and budgets

• Identifying customer needs and market trends for new product development and product messaging

• Managing Key Customer relationships and leveraging their research and support to drive growth

• Media campaigns to support marketing objectives

• Creating and managing internal sales and clinical training events in Europe, China and North America

• Collaborating with partner companies to grow market segments via on co-promotion and physician education

 

Also responsible for managing major products (ultrasound systems) sold across all ultrasound market segments, including:

• Product Value Proposition and messaging development

• New Product Introductions and updates. HD7, EnVisor, HD11 & iU22 ultrasound systems plus QLAB software.

• Product Pricing

• Creating sales tools to disseminate competitive analysis and best-practice sales tactics

• Assessing partnership and business development opportunities

 

Additional achievements:

• Philips’ Liver Oncology Care Cycle Team member

• World Finalist in Philips’ 2007 Quality Improvement Competition for Luminary Physician Development & Management Process

 

 

Microsoft

Redmond, Washington | 2005

 

Marketing Product Manager

Office Professional Solutions Go-to-Market Team

 

I was responsible for marketing activities during the re-launch of Microsoft Office 2003 software to enterprise customers

 

Contracted to Microsoft by Aditi, Bellevue, Washington

 

 

AT&T Wireless

Redmond, Washington | 2004

 

Product Manager

Pocket PC Mobile Phone Devices (Mobile Multimedia Services (MMS) Division)

 

Summary:

With responsibility for launching Pocket PC phone/data handsets for enterprise customers, I successfully managed and coordinated product launch activities across a large cross functional group.

 

Detail:

Responsibile for:

• Managing cross-functional teams to ensure new phones met product specification, branding and usability requirements

• Driving milestone completion across Marketing, Supply, Engineering, Product Test and Customer Support to ensure products launched on schedule

• Working with OEM & ODM phone vendors to ensure new phones met technical, branding and schedule requirements

• Managing device and application testing to gauge device usability and 3rd party software performance

Contracted to AT&T Wireless by Apex Systems, Inc., Bellevue, Washington

 

 

Spacelabs Medical

Issaquah, Washington | 1995 to 2004

 

Global Marketing Manager

 

Summary:

As a Marketing and Product Manager with worldwide responsibility for both products and market segments, I had a consistent record of growth, held several leadership positions and influenced national regulatory policy for wireless medical devices. In less than two years managing the hospital telemetry market, sales increased 96% over prior year ($27 million) despite strong competition. To support these efforts I worked in Europe, Australia, Latin America and North America.

 

Detail:

Responsible for developing and implementing global marketing strategies to drive growth in clinical market segments, including the Hospital Critical Care, Telemetry and the Emergency Department. This included:

• Value proposition and messaging development

• Creation and execution of annual marketing plans and budgets

• New product introductions for a several patient monitoring, wireless and software products

• Pricing and promotion

• Sales training on product operation, positioning and competitive sales tactics

• Sales materials: Brochures, marketing bulletins, quick reference sales guides, competitive product analysis and sales strategies, tender specifications and PowerPoint sales presentations

• Customer presentations to support the Corporate, Government and Sales organizations

• Writing and publishing articles on US medical telemetry issues

• Educational presentations on medical telemetry issues to hospital biomedical engineering groups throughout the USA

• I helped the American Hospital Association form policy and operating rules for the new Wireless Medical Telemetry Service

 

Also responsible for Product Management of several patient monitoring, wireless medical telemetry and software products. This included:

• Managed a joint Spacelabs/Datex-Ohmeda Integration Team (For medical telemetry and wireless patient monitoring) during the acquisition of Spacelabs

• Customer research and marketing requirements to define next generation products

• Guiding Research & Development, Sustaining Engineering and Manufacturing to ensure new products met customer requirements

• Spacelabs’ cross-functional Product Quality Team to quickly resolve customer product issues

• I created and led Spacelabs’ Emerging Wireless Technologies Workgroup (Marketing, R&D & Operations) to asses emerging wireless technologies and their potential application for Spacelabs’ products

 

 

Foreign Trade Limited, Inc.

Seattle, Washington | 1991 to 1994

 

To support the export of medical equipment to the Soviet Union, I quickly learned and managed international banking and shipping activities. I also provided marketing and pricing for a wide variety of medical devices. This required travel to the Soviet Union.